Woman's Hospital
Responsibilities:
- Online Strategy
- Experience Design
- Information Architecture
- Creative Direction
- HTML, CSS
- jQuery flavor Javascript
Assignment: create a regional online destination for woman's health. The approach executed involved creating a new online identity with audience based organization of information all centered around a single idea, "Woman's hospital, for you, by you." The initial phase of the project was a redesign and build of the hospital's base site with an introduction to a feature, "my womans", a personal health journal/calendar/sharing tool used to promote greater communication between patients and the hospital.
The second phase was an extension of this personal section. TV, Radio, and web segments were created around a fictional couple as they went from pregnancy to child birth. Users were able to vote on outcomes such as names and boy/girl. The program was a extreme success, doubling users every week.